Lifecycle Marketing Automation
Valuepotion’s machine learning algorithm segments users into 5 phases of each app’s lifecycle phases. NEW, ACTIVE, RISKY, GONE, REGAIN- Define marketing action in advance. Valuepotion automatically takes pre-defined actions when users enter new phase.
Automatic segments based on users’ purchase data
Target only non-paying users with AD while not interrupting paying users.
Users from Each Channel
Acquired users from each marketing channel are automatically segmented. Overview, RPI, Retention, Audience, and Monetization data can be found per each channel.
Create own custom segments with users’ characteristics based on user analysis.