SMART SEGMENTS

VALUEPOTION SEGMENTS YOUR USERS IN ADVANCE

SMART SEGMENT

Machine Learning: Lifecycle Segment

Lifecycle Marketing Automation

Valuepotion’s machine learning algorithm segments users into 5 phases of each app’s lifecycle phases. NEW, ACTIVE, RISKY, GONE, REGAIN- Define marketing action in advance. Valuepotion automatically takes pre-defined actions when users enter new phase.

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SMART SEGMENT

Non-paying vs. Paying

Automatic segments based on users’ purchase data

Target only non-paying users with AD while not interrupting paying users.

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SMART SEGMENT

Attributed Channel

Users from Each Channel

Acquired users from each marketing channel are automatically segmented. Overview, RPI, Retention, Audience, and Monetization data can be found per each channel.

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CUSTOM SEGMENT

Create own custom segments with users’ characteristics based on user analysis.

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